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Feb 15 2021 
OTAs VS Brand | A love and hate relationship
OTAs vs brand.com website; A love and hate relationship
The controversial relationship of hotelier’s brand.com website and OTAs, was always critical. OTAs do understand very well that the real threat as regards price parity comes not from the other OTAs but…
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Jan 07 2021 Parity issues? Quick guide to crosscheck fast
Parity issues? Quick guide to crosscheck fast
Hotel parity is achieved when same rates are maintained across all selling channels.
Firstly, let’s remember why this is important.
OTA rankings
Profit margins
Brand image
Direct bookingsHowever, if somehow you decide that a certain…
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Jul 06 2020 Reveffect 2nd Prize Winner at CapsuleT Acceleration program
After 3 months hard work and commitment we are extremely happy to that Reveffect – Hotel Revenue Strategy Management won the second prize at CapsuleT Acceleration Program
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Nov 01 2019 Hotel Revenue Management Glossary for advanced terms
Recently we presented you with the art of Open Pricing and some of the terms used were difficult to understand. In this latest blog post, we will provide you with the definitions of the advanced terms we use for our…
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